Immersive Fine Dining
Albuquerque, New Mexico
Las Vegas, Nevada,
New York, New York
CLIENT
Electric Playhouse
YEAR
2022-2024
ROLE
Art Direction
Branding & Identity
Digital Marketing
Print Design
Motion Design
Asset Production
UI/UX
Lavender Gather
Overview
Oversaw the art direction for a special spring lavender infused brunch in collaboration with the Annual Lavender Fest featured in the beautiful Los Poblanos Lavender Farm in Los Ranchos, New Mexico. The general theme focused on geometric forms with subtle elegant lavender sprigs.
Burque Immersive
Overview
A special immersive dinning experience featuring the rich culture and food of New Mexico. Inspiration for the branding of this dinner came from the Route 66 retro neon signage, the warm golds and rich turquoise of the land, and a modern heritage font that alludes to tourism, culture, and history.
Game On Mom
Overview
A celebration of all things Mom, with a retro gamer twist. This dinner was important to really bring in that old-retro gaming vibe that many of us were lucky to experience, back when 3D modeling was only in cinema, and our consoles could take one disk/game at a time. To give this brand personality, I leaned into the pixel icon of a life (heart) which is really the core of our Moms.
Cheers To Dad
Overview
Celebrating Dad celebrating with a beer. This immersive dinner was homage to dad and all things him. To celebrate a pairing of local beers from New Mexico attributed to the grit and allure of the Cheers to Dad with a geometric award shape and a collegiate script font, rough around the edges, just like dad.
Tour of Chocolate
Overview
A collaborative partnership with the Southwest Chocolate & Coffee Fest, this immersive dinning experience was inspired by the iconic packaging and service identity of Wes Anderson movies, specifically The Grand Budapest Hotel and Mendl’s Bakery branding and style.
Cosmic Odyssey
Overview
Cosmic Odyssey was an exclusive fine dining experience that featured out-of-this-world fine culinary dishes and cosmic cocktails that lands itself on another planet. Inspiration for this branding came from the likes of Interstellar, Passengers, and the like. An orbital planet reveals cutlery and a spiral galaxy alludes to the mysteries of the great beyond.
Spooky Supper
Overview
A collaboration with Street Food Institute of New Mexico, this spooky holiday themed dinner featured captivating themed dishes for a truly spooktacular night. Custom branding included carved electric bolts to allude to the EP motif.
Winter Winederland
A collaboration with VARA Winery & Distillery, this special collaboration featured an exclusive wine tasting experience led by VARA's Experiences Manager who guides guest through each course and its wine pairing, respectively. Additionally guests are able to guess tasting notes within each wine using a touches immersive experience with a fun trivia based experience.
