World Peace Foundation
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World Peace Foundation
Somerville, Massachusetts
2022 - PresentResearch & Education
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Art Director
Graphic Designer -
Graphic Design
Social Media Marketing
Information Architecture
Print & Digital Design
Infographics & Semiotics
A prequel to a brand, an organization focused on reshaping the future of peace with research goes visual.
Who Arms War Campaign
The Who Arms War campaign launched three reports in the U.S., France, and the U.K., highlighting key findings and policy recommendations to spark dialogue on those funding and supporting warfare.
Visuals featured stark, angular silhouettes in negative and positive inversions, emphasizing the campaign’s intense topics. Minimalistic graphics of bullets, grenades, tanks, drones, and military equipment were paired with bold primary colors for attention-grabbing impact.
The secondary campaign for the World Peace Foundation builds on the previous momentum, adding depth, edgy type, and bold colors.
Revitalizing the Global Arms Trade Debate Campaign
This campaign sparks discussion on the global arms trade, focusing on policy, activism, and research, primarily through X (formerly Twitter). It invites people from all walks of life to engage in the conversation.
Taking a darker, moody tone inspired by modern trends, the campaign targets younger audiences to encourage them to take a stance and explore the foundation's research. The visuals featured dynamic bursts of color and explosive imagery surrounding silhouetted military equipment, creating a striking, mature aesthetic. The approach led to higher click-through rates and increased engagement both on and off the platform.
The third campaign for WPF utilizes their new found visual guideline to match their voice.
From revolving door to open-plan office: The ever-closer union between the UK government and the arms industry Campaign
In collaboration with the World Peace Foundation and Campaign Against the Arms Trade a special London Report authored by Sam Perlo-Freeman a research coordinator at CAAT illustrating and promoting “From revolving door to open-plan office: The ever-closer union between the UK government and the arms industry”.
For this campaign, the World Peace Foundation was mid-rebrand with a new set of visuals, typography, and color palette. Using guidance from their new Brand Guidelines created by the agency, Room For Magic, allowed visual consistency across WPF’s recently launched website and brand.