Windelspectrum
-
Michael Windelspect
Windelspectrum
2024Professional & Education
-
Art Director
UI/UX Designer
Graphic Designer -
Art Direction
Branding & Identity
Web Design
Front-End Development
Graphic Design
Content Management
Project Coordination
Taking a page from our own book, Windelespectrum is reimagined with a modern redesign, featuring a visual showcase of publications and accolades from the esteemed educator and author, Dr. Michael Windelspect.
A new chapter.
Michael's website was rich with information and showcased a diverse range of projects and visual styles. We refocused his core messaging and developed a cohesive visual language, overseeing the entire design and visual language process. This included migrating the website to a new platform, building a clear information architecture to organize the content, and visually highlighting his accolades—from textbooks to eBooks.
Bookmark it.
For our third project with Michael, we recommended an intuitive, no-code web platform. We reorganized his content to highlight each discipline meaningfully and created templates for book assets, aligning with a new brand identity for "Windelspectrum." By using Squarespace’s latest features, we gave his branding a much-needed refresh, combining professionalism with approachability.
Windelspectrum is now the "gold standard" for autobiographical websites, showcasing Michael's research and authorship. The site serves as a hub for colleagues and business partners to explore his work and connect with him. Michael remains a long-term partner, continuing successful collaborations with Playdeadpixel, and the new site complements other projects like Inspire EdVentures and Ricochet Science, boosting traffic and engagement.
