Ricochet Science
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Ricochet Science
Michael Windelspect, Ph.D
Boone, North Carolina
2024 -
Art Director
Graphic Designer
Web Designer -
Branding & Identity
Web Design
User Experience/User Interaction
Visual Language
Content & Copywriting
A brand gets a modern polished rebrand, a migration of decades of authored articles, and an art direction that makes science approachable.
A start of a chemical reaction.
The original brand for Ricochet Science was immediately recognizable as an outdated brand with the aesthetic of the early internet era. It required a new typeface, higher-resolution accessibility, and a new scalability factor to be utilized in various promotional products and digital platforms. A modern san-serif replaced the previous dated one, gradients were stripped of their color space, and improved lines and rounder corners gave the brand the new edge it needed.
Increase scientific research and knowledge by increasing web traffic and visibility.
Moving science forward.
A deprecated WordPress blog site presented numerous challenges, including broken links, outdated plugins, and broken templates that significantly compromised the usability of Ricochet Science’s website. Furthermore, visual assets lacked graphic design, and low-resolution images negatively impacted site traffic and credibility. The migration from one platform to another necessitated the content management of content, external assets, and author accreditations for articles and resources that had accumulated over a decade.
