Electric Playhouse

Overview

Electric Playhouse, expanding from their headquarters to the iconic Las Vegas Strip, required a multi-location website that could tailor content based on the unique amenities and offerings of each site. This project necessitated a comprehensive information architecture plan to effectively cross-reference duplicate content while also addressing the specific variables tied to each location. The goal was to deliver dynamic records that could adapt to conditional visibility, ensuring that relevant content was displayed for each venue.

Additionally, this planning involved pioneering a diverse range of functionalities, including General Admission ticketing, individual art and music events, hospitality menus for café and bar locations, and the management of price matrices, blogs, job listings, and various corporate property elements.

Over the course of two years, my responsibilities encompassed a wide array of tasks, including art direction, front-end web development, API integrations, SEO collaboration, and occasional partnerships with web developers. I managed the site autonomously, implementing automation and exercising discretion throughout the process.

This project marks the second web property I have successfully transitioned from WordPress to the Webflow platform.