Geek Week for NMHU

Overview

The English Department at New Mexico Highlands University commissioned me to design a poster for their Third Annual Geek Week event. The poster had to effectively convey a week's worth of activities, including essential details such as dates, times, locations, and event descriptions. My goal was to creatively communicate the overarching theme while providing clear registration and location information.

To achieve this, I chose a retro-inspired color palette to emphasize key information and establish a visual hierarchy. I also developed a visual brand around the theme "Get Geeky," which aimed to resonate with the community. This approach transformed the poster from a mere schedule into a collective keepsake that represented the collaborations and relationships fostered within the student body.

Throughout the project, I faced several notable challenges. First, working with departmental staff involved careful navigation of university guidelines and requirements to ensure the design adhered to institutional standards. Additionally, the timeline was particularly tight, requiring swift turnaround times and immediate production to keep the project on schedule. To complicate matters further, the event coincided with the onset of COVID-19, which ultimately resulted in its cancellation.