Ideum

Overview

Ideum, an exhibition technology company based in Corrales, New Mexico, needed to replace their outdated website, which featured a flat design and required cumbersome manual updates with extensive hand-off instructions. With the complexity of over a dozen hardware products, hundreds of blog articles, and numerous portfolio pieces, we determined that Webflow would be the ideal platform for the firm’s transition—a technology I introduced during my tenure there.

Over a two-year period, I led a team of four in archiving the old site and converting its content into an easily readable spreadsheet database. This process involved transferring images, short descriptions, videos, slugs, meta tags, and more.

I designed the Content Management System, overseeing both the coding and production phases, and collaborated closely with Mark Novelero, their web developer. Additional resources and input were gathered from project coordinators, the CEO, sales associates, and junior designers to ensure a successful outcome.