PRISME Initiative
CLIENT
PRISME Initiatives
YEAR
2023
ROLE
Art Direction
Branding & Identity
Graphic Design
About
PRISME Initiative
PRISME envisions a reconceptualization of security in the Middle East and North Africa that aligns with the interests of diverse stakeholders and strategic partners, providing guidance for a more peaceful and stable region. As the project was newly launched, Playdeadpixel was engaged to develop a visual brand that would effectively introduce the initiative, along with accompanying reports, a website, and various digital and print collateral.
Overview
One of the challenges for PRISME was to grasp the essence of the research and visually represent it in a coherent and functional manner. The logo features a prism that refracts light, symbolizing diverse pathways, and is encapsulated within a geometric form reminiscent of the Middle East. A carefully selected color palette was employed to reflect the region's richness and cultural diversity while ensuring strong visual contrast.
