Revitalizing Debate on the Global Arms Trade

Overview

The World Peace Foundation (WPF) sought a strategic partnership to effectively launch their digital campaign for Sam Perlo-Freeman’s report, "From revolving door to open-plan office: The ever-closer union between the UK government and the arms industry." This comprehensive report spans over 50 pages and includes in-person moderation in London, along with online accessibility to ensure wide public engagement.

To align with WPF's recently rebranded visual identity crafted by the agency Room for Magic, our focus will be on modernizing the aesthetics of the report and its accompanying digital materials. This includes the adaptation of complex graphics, which are essential for conveying the intricate themes of the report. Our design approach will emphasize clarity and visual impact, reinforcing WPF's commitment to promoting peace and accountability in government and industry relations.

This collaboration highlights our capability to merge potent narratives with compelling visual communication, ensuring that the essential messages of the report reach a broader audience through a cohesive and engaging design strategy. The goal is to produce materials that are not only informative but also resonate with the principles and mission of the World Peace Foundation.